The more that you can think of new creative ways to do business, the less likely you are to be exposed to volatility. In this episode, host Michael Zipursky interviews Nigel Green, a sales strategy advisor for B2B companies about how he got into the world of sales and strategy. Nigel started out as a sales rep out of college and worked his way into becoming an executive sales strategist, sales team architect, and sales leadership coach. Today, he talks about balancing client delivery with marketing and sales and shares some of his best practices to create more stability and move away from volatility.

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